Promoting events is a science

Barcelona, 2018: The club is full after a successful campaign.

I have heard experienced media buyers tell me that running ads for events, whether it be a convention, a party, or a webinar is guesswork. I strongly disagree.

In this case study, I am going to show you how I consistently filled nightclubs in Barcelona on more than 500 occasions, using A/B testing, optimization, and simply learning more each week.

Campaign Types: Facebook event response campaigns, conversion campaigns, FB Messenger campaigns.

Methodology: A/B testing audiences, creatives, and schedules, until perfecting the science of event promotion.

Metrics: 22% improvement in ad performance while scaling 120%.

Result: This client was able to multiply their weekly business by leveraging these results to win additional contracts.

If you would like to learn more about promoting events using Facebook ads, you can watch this short training on my YouTube channel.

Event Ads on FB, Bali, Indonesia, 2018