Are your ads profitable? Going beyond FB pixel data.

I spent a brief period at an industry-leading ad agency running multiple 6-figure/month accounts.

Types of clients:

• Consultant - Top of funnel $25 book to generate awareness for his $100K+ consulting packages.

• Coach - Famous to the point that she has her own interest to target on FB. $500 front end product with a much higher client LTV.

• Course producer - A $1,000 course training real estate agents to get more leads.

• SAAS - Sales software to help companies streamline their customer acquisition process.

What do these clients have in common?

All these clients have a front end offer and high client LTVs.

The challenge:

Companies want to know their real ROI. FB, Google, and other ad platforms give helpful metrics, but don’t paint the whole picture.

Where did your money go? What ads brought you the right customers?

Solution:

Real Revenue Reporting - Using multiple data sources to find your real ROI and real LTV.

Tools used:

Google sheets + Supermetrics™:

By automatically exporting data from FB, we created dynamic reports that combine real spend and click data with real revenue and performance.

Wickedreports® and Infusionsoft (Keap):

By combining the power of these two platforms, not only could we know our true ROI, but also know the LTV of individual campaigns.

Conclusion:

Everyone from your corner store to Fortune 500 companies have to deal with the challenge of attribution. At the end of the day, you want to know what is really happening to your ad dollars, and luckily there are tools available to help.

Now even Bob in accounting approves of your ad reporting. No more “theoretical” pixel conversion reports.

Do you wan to know what’s really going on with your ad dollars?

Request a free consultation on the contact section of this site, it’s my pleasure to help you reach the next level.